Athleta will partner with singer Alicia Keys on an initiative to drive awareness of and access to women's well-being through co-created products, impact grants and community content, the Gap Inc. (NYSE: GAP) brand said.
The multiple-Grammy Award winner will join Athleta's Power of She Fund grant program as a mentor and advisor, and will also work with the brand to connect with women through community conversations in AthletaWell, Athleta's digital community.
The grant program supports women and…Article by [author-name] (c) Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com - Read full story here.
