It’s official: After 15 months of corporate counteroffers and regulatory accommodations, The Walt Disney Co. has closed its $71 billion acquisition of 21st Century Fox’s entertainment assets. Fox (NASDAQ: FOXA, FOX) took the penultimate step on Tuesda...
Podcasts have become a powerful marketing tool and a targeted way to spread your message. Here are four strategies to follow to help you land podcast appearances for yourself.
Procter & Gamble Co. is teaming with popular basketball broadcaster Dick Vitale in a new commercial that promotes the role Bounty paper towels can play in watch parties during March Madness. The Cincinnati-based maker of consumer goods (NYSE: PG) recr...
A month after agreeing to sell a majority stake in its TV portfolio, Cox Enterprises Inc. is looking to make a deal for its radio stations. Sources within the company say Atlanta-based Cox is "exploring options" for all of its radio properties. Employ...
After 22 years at Channel 10, the ABC affiliate in Sacramento, Cristina Mendonsa’s star was still on the rise. A news anchor for its 5, 6 and 11 p.m. broadcasts, five nights a week, she was recognized everywhere she went in her hometown and beyond. She...
Longtime WITI-TV (Channel 6) anchor Brad Hicks has left the station, which is seeking a replacement to co-anchor its market-leading 4 p.m., 6 p.m. and 9 p.m. newscasts. WITI-TV president and general manager Chuck Steinmetz confirmed reports that Hicks...
It's hard to think of a more iconic Austin musician than Willie Nelson. It helps explain why both South by Southwest attendees and major companies flock to Nelson's annual Luck Reunion, held each spring on Nelson's ranch in Spicewood, about 30 miles w...
A documentary about Coach K’s early-career struggles as Duke basketball coach. A multi-part series exploring the history of the men’s basketball tournament. And a daily morning show featuring a pair of familiar regional broadcasters whose fathers becam...
The deal will increase Cinedigm’s OTT footprint from 2.4 million monthly active users to more than 7.6 million.
The announcement will come at the social media firm’s first-ever partner summit for developers on April 4.
Agricultural cooperative Land O'Lakes Inc. is generating some buzz at South by Southwest with its Copernicus Project, an exhibition intended to raise awareness of food science and humans' role in the future of food. Advertising Age has an interview w...
Procter & Gamble Co. set the bar for the longest TV commercial ever, according to Guinness World Records. So if you want to wager on the topic of advertising while hoisting a mug of the record keeper’s Irish beer, consider putting your money on the Ci...
