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Ocean Spray zeroes in on tiny things in ad from Energy BBDO Chicago

Ocean Spray, the cranberry growers cooperative founded way in back in 1930, is definitely going in a different — and rather odd — direction in the first ad campaign from the grower cooperative’s new ad agency of record Energy BBDO Chicago. Energy BBDO...

By | 2019-01-18T20:07:24+00:00 January 18th, 2019|Media|

Minneapolis agency Solve named agency of record for Sunoco

Sunoco Fuels has chosen Minneapolis advertising agency Solve as its agency of record for brand strategy, creative, media planning and buying, and digital and social media support. Dallas, Texas-based Sunoco Fuels, a division of Sunoco (NYSE: SUN), ch...

By | 2019-01-17T19:19:41+00:00 January 17th, 2019|Media|

Female-owned Miami public relations firms join forces

Leading public relations firm rbb Communications has acquired Miami-based Z|Comm, the latest boutique agency to join rbb's family of brands. Founded in 2001 by Amy Zakarin, Z|Comm (previously known as ZMPR) represents well-known South Florida compani...

By | 2019-01-16T22:07:43+00:00 January 16th, 2019|Media|

P&G ad goes viral amid debate over ‘toxic masculinity’

Procter & Gamble Co.’s new “toxic masculinity” commercial for Gillette razors has racked up 37 million views on social media in just a few days. However, the ad’s focus on bullying during boyhood and sexist behavior toward women by men has garnered not...

By | 2019-01-16T21:47:47+00:00 January 16th, 2019|Media|

Netflix shares surge with news that prices are going up

Netflix Inc. shares popped on Tuesday morning upon news that the streaming giant is raising prices across its subscription plans in the U.S. In the biggest fee increase since the company introduced streaming a dozen years ago, costs will go up 13 perc...

By | 2019-01-15T22:20:00+00:00 January 15th, 2019|Media|

Endeavor launches streaming division to serve clients, including WWE

Endeavor, the Beverly Hills, California-based parent company of talent agencies WME and IMG as well as the UFC mixed martial arts organization, has launched a division to handle streaming for its clients, including new client WWE. Endeavor Streaming i...

By | 2019-01-14T22:54:18+00:00 January 14th, 2019|Media|