Ocean Spray, the cranberry growers cooperative founded way in back in 1930, is definitely going in a different — and rather odd — direction in the first ad campaign from the grower cooperative’s new ad agency of record Energy BBDO Chicago. Energy BBDO...
Procter & Gamble Co. plans to premiere a commercial during the NFL playoff games this Sunday as part of a new advertising campaign for a revamped line of Old Spice products. The Cincinnati-based maker of consumer goods (NYSE: PG) signed Deon Cole, one...
Sunoco Fuels has chosen Minneapolis advertising agency Solve as its agency of record for brand strategy, creative, media planning and buying, and digital and social media support. Dallas, Texas-based Sunoco Fuels, a division of Sunoco (NYSE: SUN), ch...
Spectrio's sales and marketing team is based out of Charlotte, where the company hired nearly 30 people last year and plans to hire up to 90 more in 2019.
Leading public relations firm rbb Communications has acquired Miami-based Z|Comm, the latest boutique agency to join rbb's family of brands. Founded in 2001 by Amy Zakarin, Z|Comm (previously known as ZMPR) represents well-known South Florida compani...
Procter & Gamble Co.’s new “toxic masculinity” commercial for Gillette razors has racked up 37 million views on social media in just a few days. However, the ad’s focus on bullying during boyhood and sexist behavior toward women by men has garnered not...
Snap Inc. CFO Tim Stone is leaving the company after only eight months on the job. The Snapchat maker announced his resignation in an SEC filing on Tuesday, saying that he is exiting “to pursue other opportunities.” “Mr. Stone has confirmed that this...
Netflix Inc. shares popped on Tuesday morning upon news that the streaming giant is raising prices across its subscription plans in the U.S. In the biggest fee increase since the company introduced streaming a dozen years ago, costs will go up 13 perc...
Endeavor, the Beverly Hills, California-based parent company of talent agencies WME and IMG as well as the UFC mixed martial arts organization, has launched a division to handle streaming for its clients, including new client WWE. Endeavor Streaming i...
NBCUniversal has confirmed that the media conglomerate will launch its own streaming service. The platform, slated to launch in early 2020, will offer a different model from competing products from The Walt Disney Co. and WarnerMedia, offering premium...
WeWork, which rose to prominence as a go-to company for creatives who need space to work on innovative ideas, has rebranded as The We Co. In a prepared statement, co-founder and CEO Adam Neumann said the company will consist of three distinct entities...
The Walt Disney Co. paid its chief Bob Iger handsomely in 2018. The chairman and CEO of the Burbank, California-based studio earned a total compensation package of nearly $66 million last year — up 81 percent over 2017, when he took home $36 million. ...
