Coca-Cola brought back New Coke for ‘Stranger Things’ Season 3, so we did a taste test

//Coca-Cola brought back New Coke for ‘Stranger Things’ Season 3, so we did a taste test

Coca-Cola brought back New Coke for ‘Stranger Things’ Season 3, so we did a taste test

My fascination with the advertising debacle that was "New Coke" began during my journalism studies at the University of Missouri in 2011. While doing research for a class project on famous marketing campaigns, I read Thomas Oliver's 1987 book "The Real Coke, the Real Story" about the Atlanta-based company's short lived and ill-fated reformulation of the ubiquitous beverage. At the time, I was disappointed that I had been too young in 1985 to sample "New Coke" and had missed out on this important…

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By | 2019-07-05T19:35:24+00:00 July 5th, 2019|Media|

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