Comcast’s NBCUniversal reveals ‘transformative’ new deal ahead of 2028 Olympics in L.A

//Comcast’s NBCUniversal reveals ‘transformative’ new deal ahead of 2028 Olympics in L.A

Comcast’s NBCUniversal reveals ‘transformative’ new deal ahead of 2028 Olympics in L.A

Comcast's NBCUniversal said it's achieved a "true first" for its industry on Tuesday, when it announced it will lead a new partnership with the host committees of the 2028 Olympic and Paralympic games in Los Angeles that will centralize all Olympic ad spending. The deal was inked with the LA 2028 Organizing Committee and the U.S. Olympic Committee — which have already partnered up on ad and sponsorship sales — and will create a "single point of entry" for all brands looking to get a piece…

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By | 2019-04-17T17:03:13+00:00 April 17th, 2019|Sports|

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