Geo-targeted Puma ads stretch the concept of billboards

//Geo-targeted Puma ads stretch the concept of billboards

Geo-targeted Puma ads stretch the concept of billboards

Puma has launched an advertising campaign to promote the impending opening of its New York City flagship store that geo-targets video ads to screens on top of taxis and rideshare vehicles based on where they are. Ad frequency depends on driver routes, traffic patterns and the vehicle’s proximity to heavily-populated areas like airports and tourist attractions, Retail Dive reported. The out-of-home (OOH) campaign centers around the upcoming grand opening of the German sportswear company's…

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By | 2019-08-09T14:20:18+00:00 August 9th, 2019|Media|

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