Get ready for lots more Jeff Goldblum as CoStar amps up its marketing

//Get ready for lots more Jeff Goldblum as CoStar amps up its marketing

Get ready for lots more Jeff Goldblum as CoStar amps up its marketing

Prepare yourself for a heavy new dose of Brad Bellflower and the "apartmenternet." CoStar Group Inc. (NASDAQ: CSGP) plans to launch a $250 million ad campaign for Apartments.com with actor Jeff Goldblum reprising his role as Bellflower in a bid to drive more traffic to its multifamily rental website. The Washington, D.C.-based commercial real estate technology data firm is upping its marketing spend on the ad campaign, developed by California-based ad agency RPA, by about $100 million. That means…

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By | 2020-02-27T15:37:15+00:00 February 27th, 2020|Media|

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