Honda named an exclusive sponsor of Riot Games ‘League of Legends’

//Honda named an exclusive sponsor of Riot Games ‘League of Legends’

Honda named an exclusive sponsor of Riot Games ‘League of Legends’

Honda is boosting its stake in esports and gaming by adding a partnership with Riot Games League of Legends Championship Series (LCS). The Japanese carmaker, which has its North American headquarters in Torrance, California, will become the exclusive automotive sponsor for the Los Angeles-based esports league. Honda (NYSE: HMC) said the partnership deepens its reach to millennial and Gen Z customers by partnering with one of the world’s most popular esports titles. It also builds on the brand’s…

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By | 2019-08-09T20:27:15+00:00 August 9th, 2019|Sports|

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