Insomnia ready to toss some cookie dough to college athletes with NIL sponsorship deals

/Insomnia ready to toss some cookie dough to college athletes with NIL sponsorship deals

Insomnia ready to toss some cookie dough to college athletes with NIL sponsorship deals

Insomnia Cookies, the Philadelphia-based bakery chain with a pervasive presence in the late-night college food scene, is venturing into another aspect of college life: athletics. On Wednesday, the company launched Insomnia Athletes, a sponsorship program for college athletes under the new name, image and likeness (NIL) rules introduced by the NCAA. The NCAA's new NIL rules allow student-athletes to profit off of the use of their name, image or likeness – including through sponsorship deals to…

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By | 2021-09-16T00:23:22+00:00 September 16th, 2021|Uncategorized|

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