LA28, NBC land Delta as new sponsor in $400M deal, knocking out United

//LA28, NBC land Delta as new sponsor in $400M deal, knocking out United

LA28, NBC land Delta as new sponsor in $400M deal, knocking out United

Delta Airlines has signed a $400 million combo sponsorship deal with the organizers of the 2028 L.A. Games and NBCUniversal, ensuring it will play a key role in the first American Games since 2002 and knocking out longtime Olympics incumbent United. Delta (NYSE: DAL) becomes the official airline of Team USA and the '28 Games from 2021-2028 and also gets extensive ad time on NBCUniversal platforms, with fees split evenly between the two. This is the first deal finalized under the joint sales strategy…

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By | 2020-02-27T14:35:50+00:00 February 27th, 2020|Media|

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