Nike acquires data science company as it continues digital push

//Nike acquires data science company as it continues digital push

Nike acquires data science company as it continues digital push

Nike Inc. has acquired a data science company as part of the sportswear giant's continuing digital push. Boston-based Celect uses data to predict retail behavior. Terms of the deal were not disclosed. Like other retail companies, Nike is using digital channels, including apps and its website, to drive sales in the wake of declining foot traffic at traditional shopping centers.  "With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding a platform developed by…

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By | 2019-08-06T20:44:39+00:00 August 6th, 2019|Sports|

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