P&G and Macy’s drop among largest advertisers, but Kroger rises

//P&G and Macy’s drop among largest advertisers, but Kroger rises

P&G and Macy’s drop among largest advertisers, but Kroger rises

Procter & Gamble Co. slipped to fourth-largest advertiser in the United States in 2018 – down from No. 2 the previous year despite spending almost as much, according to new estimates by Advertising Age. Another Cincinnati-based company, the Macy’s department store chain, also dropped in the ranking of largest U.S. advertisers. However, the Kroger grocery store chain rose. P&G, the maker of consumer goods such as Olay skin care (NYSE: PG), spent $4.305 billion to advertise its brands in the…

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By | 2019-07-11T16:41:34+00:00 July 11th, 2019|Media|

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