P&G picks Dick Vitale to make call in March Madness ad

//P&G picks Dick Vitale to make call in March Madness ad

P&G picks Dick Vitale to make call in March Madness ad

Procter & Gamble Co. is teaming with popular basketball broadcaster Dick Vitale in a new commercial that promotes the role Bounty paper towels can play in watch parties during March Madness. The Cincinnati-based maker of consumer goods (NYSE: PG) recruited Vitale, 79, an enthusiastic color commentator also known as Dickie V, to narrate a recipe for Cheesy Broccoli Bacon Fritters.  During the 1-minute commercial that P&G posted today to Bounty’s Twitter channel, Vitale touts the paper towel brand…

Article by [author-name] (c) Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com - Read full story here.

By | 2019-03-19T10:30:00+00:00 March 19th, 2019|Media|

About the Author: