Procter & Gamble Co. is sponsoring a National Geographic television series on efforts to combat extreme poverty, which will include digital, social media and print components. The goal is to align P&G more closely with the concept of social responsibility.
The Cincinnati-based maker of consumer goods such as Head & Shoulders shampoo (NYSE: PG) hopes to inspire a global movement to thwart poverty while showcasing several P&G brands via the six-part “Activate” documentary, which will premiere…Article by [author-name] (c) Manufacturing News - Manufacturing News Headlines | Bizjournals.com - Read full story here.
