
Procter & Gamble Co. is sponsoring a National Geographic television series on efforts to combat extreme poverty, which will include digital, social media and print components. The goal is to align P&G more closely with the concept of social responsibility.
The Cincinnati-based maker of consumer goods such as Head & Shoulders shampoo (NYSE: PG) hopes to inspire a global movement to thwart poverty while showcasing several P&G brands via the six-part “Activate” documentary, which will premiere…
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