The Giannis effect: How Antetokounmpo is having an economic impact on Milwaukee

//The Giannis effect: How Antetokounmpo is having an economic impact on Milwaukee

The Giannis effect: How Antetokounmpo is having an economic impact on Milwaukee

Milwaukee Bucks superstar Giannis Antetokounmpo’s presence in Milwaukee is casting a global spotlight on the city. His jersey was the third-highest selling of any individual player in the NBA this past season — meaning not just in Milwaukee, but across the globe, people are wearing his No. 34 Milwaukee Bucks jersey. And during the recent NBA playoffs, Dustin Godsey, chief marketing officer for the Bucks, told the Milwaukee Business Journal that almost 75% of the Bucks’ Facebook followers…

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By | 2019-07-18T19:52:53+00:00 July 18th, 2019|Sports|

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