Truliant sues BB&T, SunTrust for trademark infringement over ‘Truist’

//Truliant sues BB&T, SunTrust for trademark infringement over ‘Truist’

Truliant sues BB&T, SunTrust for trademark infringement over ‘Truist’

Truliant Federal Credit Union has filed a trademark infringement suit against BB&T Corp. (BYSE: BBT) and SunTrust Banks (NYSE: STI), which last week announced the combined banks will go by the name Truist. The suit, filed Monday in U.S. District Court for the Middle District of North Carolina, claims the use of Truist is "likely to cause confusion among the consuming public, purchasers of personal and commercial financial services, as to the source, approval, sponsorship or affiliation of (the merged…

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By | 2019-06-17T20:03:57+00:00 June 17th, 2019|Economics|

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